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Our Belief
- Our Aspiration & Core Values
  Doosan has build its century of Success based on ‘People’ and on which we will build the next Hundred years to become a ‘Proud Global Doosan’.
- Our Strategy
  Doosan pursues the 2G strategy Creating sustainable Development and remarkable Corporate growth.
- Our People
  Doosan people highly regard Fundamental value and idea of Talent of Doosan, and realized Them in their daily life.
Our Brand
- Brand Cues
About Us
- Vision
  We aspire to become a Proud Global Doosan – a leading innovator of products and services that improve the quality of life for people and communities around the world.
- History
  From humble beginnings to the global leader it is today, Doosan has always had a vision for the future.
- Companies
  We unite the rich heritage of Doosan Lentjes and Doosan Babcock in advanced steam generation, waste-to-energy and nuclear with the global leadership of Doosan Škoda Power in the design and manufacture of turbines.
- Research and Development
  At Doosan, our commitment to Research and Development (R&D) is nothing less than you would expect from a world-class service provider.
Business Areas
- Green Energy
- Power Plant Equipment
CSR
- Overview
  - Strategy
  - Suggestion
- Quality, Health, Safety & Environment
  World-class quality management systems, an outstanding safety performance and a resolute commitment to protecting and improving the environment define the way we work.
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- Doosan People
- Current Vacancies
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Our Brand

Brand Cues
- Brand Cues
- Brand Slogan

Brand Cues

CI

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Color

'The color representing the Doosan Group'

“Endeavour Blue”
“Working hard on new things”

Endeavour Blue is the color of initiative and positivity.
It is the color of determination for a new world with positive thinking and a thirst for challenges.
Endeavour Blue is a warm, hopeful color for a bright future.
It is the color of vitality that foresees the future and prepares for it with a positive attitude.

Rules on background color application

For the logo on the background in the main color or black & white, 100~80% white and 20~0% exclusive colors are used.

Clear Space

Securing a margin around the logo prevents the logo from looking cluttered or chaotic by being overly adjacent to elements such as headlines, main text, and images. Always use minimal margins to maintain the logo’s original form and maximize visibility and visual impact.

Wordmark_ Clear Spacce A

When applying Wordmark, it is necessary to secure sufficient space according to the space regulations. Based on Doosan’s “D” height, there must be a minimum space of “D” height on all sides.

Wordmark_ Clear Space B

Margin B can be applied if it is difficult to assure readability due to space constraints in outdoor media, such as outdoor advertising and stadium fences, where readability is important.

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Vision

We aspire to become a Proud Global Doosan - a leading innovator of products and services that improve the quality of life for people and communities around the world.

Our Strategy

Doosan’s Our Strategy is based on the principle of “2G” - Growth of Business by Growth of People. 2G is a virtuous circle where people drive the business growth, which in turn provides our people the opportunity for advancement. Doosan believes that sustained success can only come through people.

Global Network

Find out how Doosan Power Systems is creating innovation and changes around the world.

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