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Brand Cues

Brand Slogan

Building your tomorrow today

‘Building your tomorrow today’ means that Doosan continues to work hard in many corners of the world around the clock to make contributions to building a better tomorrow and creating better living conditions for humankind in an effort to achieve the ultimate goal of what Doosan brand ‘Devotion to Human Beings’ mandates. The Doosan slogan also implies what business it is engaged in: building infrastructure for the human community through its Infrastructure Support Business (ISB).

Our commitment to people has taken one step ahead towards the future.

Doosan is committed to providing infrastructure support businesses that enable people and communities around the world to flourish, prosper, and create a better world for tomorrow.

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We aspire to become a Proud Global Doosan - a leading innovator of products and services that improve the quality of life for people and communities around the world.

Our Strategy


Doosan’s Our Strategy is based on the principle of “2G” - Growth of Business by Growth of People. 2G is a virtuous circle where people drive the business growth, which in turn provides our people the opportunity for advancement. Doosan believes that sustained success can only come through people.

Global Network

Global Network

Find out how Doosan Power Systems is creating innovation and changes around the world.

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